Articles

Marketing and Advertising

Advertising Costs Eating Away At Your Bottom Line?

Finding a solution to the common problem of getting new customers without breaking the bank has many business owners scratching their heads wondering what to do. If this is a problem in your business, keep reading. I have a solution. Unfortunately, many business...

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Networking for the Pros!

Remember when your parents told you "it's not what you say, it's how you say it"? Well those wise words apply to networking strategies today. Networking in today's marketplace can be a time waster or a great use of your time.  It's up to you. It's not so much what...

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It's OK to Say NO!

I get inquires everyday from my clients who want to take on every job that comes their way. Their eyes glaze over with the thought of $$$$$ in their bank accounts.  I have been contacted to price everything from church steeples (pressure washing) to walls in an...

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Small Business Coaching

What Do Customers REALLY Want?

With customers and prospects in today’s marketplace cutting budgets and slashing costs, contractors are faced with ever shrinking profits, lower margins and higher cleaning requirements from customers. It is across the nation and not going away anytime soon. So what...

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Flip This Business!

We've all heard of the popular investment strategy used in the real estate industry that was so popular during the housing "gold rush" of a few years back.  It was called: house flipping. An investor would purchase a home at a good price, rehab it, put it back on the...

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Turning A Prospect's Pain Into Your Gain!

The easy of sealing the deal when closing a sale can be summed up in one or 2 words; "stop the pain"!  Every prospect you meet has some kind of stress or pain associated with the cleaning of their office space. Otherwise they would not have called you. The cleaning...

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Operations and Financials

It's OK to Say NO!

I get inquires everyday from my clients who want to take on every job that comes their way. Their eyes glaze over with the thought of $$$$$ in their bank accounts.  I have been contacted to price everything from church steeples (pressure washing) to walls in an...

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The Top of Your Desk Tells It All!

Yes..you read that correctly!  What does the top of your desk look like?  It's a good indication of the organizational status of your mind and maybe even your business. Oh yes..it tells a lot about how a person thinks and works. People who are procrastinators tend to...

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Lesson in EntreLeadership for the Holiday Weekend!

As you look forward to the coming long weekend, why not carve out some time to evaluate where your leadership skills are ranking this year.  Too often we don't take the alone/me time we need to really think through what we have done and where we are going.  We get...

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Commercial Cleaning Help

Who Are You And Where Are You Going?

“If you do business today the way you did business yesterday, you won’t be here tomorrow”. A business philosophy that has helped many business owners stay focused on vision and goals. This mantra holds true in that if you are not open to new methods and ideas, you...

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Residential Cleaning Help

We Haven’t Gotten A Complaint So Everything Must Be Ok

No communication from the client doesn’t necessarily mean everything is ok! In other words “ no news is NOT necessarily not good news”. Meeting and exceeding client expectations in terms of delivery of quality service in your cleaning business is critical to your...

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Lessons from the Ball Field ~ Hustle On and Off the Field

Have you watched people as they move throughout life? I find it so very interesting to see the hustlers and the sash-sayers as they find their own pace throughout life.  What does how they walk and carry themselves tell you about who they are and what kind of leaders...

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Construction Cleaning Expert

Are You Speaking "at" or "with" Your Employees?

The art of listening is a dying one. Or so it would seem.  Have you found yourself in the position of supposedly conversing with an employee only to find that you have done most of the talking and the employee has done most of the listening?  This is a roadway to...

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Shockingly Disconnected!

Is this where we are?  I'm so utterly dismayed at the concept of creating a successful service business without as much as talking with a customer or prospect.  How did we get here?   How did we lose sight of the fact that customers want to do business with live...

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I'll Get Back to Her Later!

And by then she's long gone.  With the speed of technology and the expectation of quick and speedy responses high, I am so dismayed when I hear a business owner or a manager demonstrate a lack of sense of urgency in customer response.  Its almost as if they feel the...

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Employee Retention

Do I Pay My Employees To Ride From Job To Job?

Whether you are a commercial or residential cleaning company, the question of paying Employees to ride in the car from job to job is one that haunts cleaning business owners. What is the right thing to do? What am I required to do legally? How can you afford to pay...

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Are You Speaking "at" or "with" Your Employees?

The art of listening is a dying one. Or so it would seem.  Have you found yourself in the position of supposedly conversing with an employee only to find that you have done most of the talking and the employee has done most of the listening?  This is a roadway to...

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Poor Listeners = Poor Leaders!

Don't want to hear what they have to say?  Think you can't learn from employees?  Well listen up! One of the most common traits of a poor leader is the unillingness to listen to those around him/her. From your employees, to your customers, to your competition and even...

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Customer Satisfaction

Ability to Respond: Do You Have It?

There will be days when nothing goes right!  From employees who don't show up, to customers who demand the moon, to equipment failures and everything in between.   At the top of the list is of course taking care of the customer.  Whether it's a late arrival time, a...

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How Customers Know You Care – 3 Tried and True Strategies

In our never ending quest for reducing customer cancellations, there are 3 tried and true strategies that work.  If you determine how to use these in the day to day operation of your business, I guarantee you will see results in customer satisfaction. Here's what to...

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What Day Would You Like Service?

So finding myself in need of an air conditioning repair I scrolled online the many who offer this service.  I had heard of several, had experience with a few, but decided to contact the company who originally installed the units in my home 10 years ago.  I had used...

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Sharon L. Cowan CBSE, Industry Expert

No La De Da! Stop Procrastinating!

Oh Oh...she's back! the wicked witch of procrastination.  She comes and goes at her leisure and at times takes weary business owners with her.  She can surface at any time of the day or night or any day of the week.  She isn't concerned about you or your productivity,...

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Ability to Respond: Do You Have It?

There will be days when nothing goes right!  From employees who don't show up, to customers who demand the moon, to equipment failures and everything in between.   At the top of the list is of course taking care of the customer.  Whether it's a late arrival time, a...

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Does Letting Go Keep You Up at Night?

What do you do? It's a business you started and in many cases you started it  by personally cleaning homes or offices. You grew slowly and added people to help you. At first it was one person, then another and then several. Until now, you have a business with...

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Sharon L. Cowan CBSE, Turnaround Specialist

New Client? Get the Right Start!

The ability to develop long lasting productive relationships with clients starts with the first contact you have.  Building long term partnerships takes work and effort by all members of your team, but begins with the business owner and the culture in place. Here are...

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Follow Up is the Missing Link in Poor Service

What an extraordinary few weeks it has been.  Helping my clients succeed by listening as they hit a wall and can't find the way around it is truly  gratifying work.  Sometime the answers are right in front of them. Like last week working with a residential business...

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Poor Listeners = Poor Leaders!

Don't want to hear what they have to say?  Think you can't learn from employees?  Well listen up! One of the most common traits of a poor leader is the unillingness to listen to those around him/her. From your employees, to your customers, to your competition and even...

read more