Articles

Marketing and Advertising

Advertising Costs Eating Away At Your Bottom Line?

Finding a solution to the common problem of getting new customers without breaking the bank has many business owners scratching their heads wondering what to do. If this is a problem in your business, keep reading. I have a solution. Unfortunately, many business...

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Networking for the Pros!

Remember when your parents told you "it's not what you say, it's how you say it"? Well those wise words apply to networking strategies today. Networking in today's marketplace can be a time waster or a great use of your time.  It's up to you. It's not so much what...

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It's OK to Say NO!

I get inquires everyday from my clients who want to take on every job that comes their way. Their eyes glaze over with the thought of $$$$$ in their bank accounts.  I have been contacted to price everything from church steeples (pressure washing) to walls in an...

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Small Business Coaching

Service At Sea! Business Lessons Part II

So lets talk about Service and making customers feel important.  Have you ever noticed how when you visit the world's most reknown theme parks, you are addressed as "guests"?  Not customers, but guests.  Think back to all the places you have visited and been called a...

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What I Learned About Business From a Week at Sea

After a week at sea aboard the Disney Cruise Line, I can tell you that it was a wonderful experience and done with all the magic that is Disney.  From the breezy check in to the quick and easy disembarkation, Disney has developed systems that enable the crew to move...

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What Do Customers REALLY Want?

With customers and prospects in today’s marketplace cutting budgets and slashing costs, contractors are faced with ever shrinking profits, lower margins and higher cleaning requirements from customers. It is across the nation and not going away anytime soon. So what...

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Operations and Financials

It's OK to Say NO!

I get inquires everyday from my clients who want to take on every job that comes their way. Their eyes glaze over with the thought of $$$$$ in their bank accounts.  I have been contacted to price everything from church steeples (pressure washing) to walls in an...

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The Top of Your Desk Tells It All!

Yes..you read that correctly!  What does the top of your desk look like?  It's a good indication of the organizational status of your mind and maybe even your business. Oh yes..it tells a lot about how a person thinks and works. People who are procrastinators tend to...

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Lesson in EntreLeadership for the Holiday Weekend!

As you look forward to the coming long weekend, why not carve out some time to evaluate where your leadership skills are ranking this year.  Too often we don't take the alone/me time we need to really think through what we have done and where we are going.  We get...

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Commercial Cleaning Help

Do I Pay My Employees To Ride From Job To Job?

Whether you are a commercial or residential cleaning company, the question of paying Employees to ride in the car from job to job is one that haunts cleaning business owners. What is the right thing to do? What am I required to do legally? How can you afford to pay...

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Residential Cleaning Help

It’s All About the Tone!

Over the years I have become more in tuned to levels of service from the tone of voice when answering the phone to the response to my questions or problems. I find it absolutely amazing that there are still companies who skip the most important element of their...

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Lessons from the Ball Field~Leaders Mean What They Say!

Four days of watching ball games in elite tournament play left me with some revealing insight into the minds of coaches and players alike. What I saw can be directly applied to your business and employee morale building. Wow!  On and off the field, professionalism...

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We Haven’t Gotten A Complaint So Everything Must Be Ok

No communication from the client doesn’t necessarily mean everything is ok! In other words “ no news is NOT necessarily not good news”. Meeting and exceeding client expectations in terms of delivery of quality service in your cleaning business is critical to your...

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Construction Cleaning Expert

Who Are You And Where Are You Going?

“If you do business today the way you did business yesterday, you won’t be here tomorrow”. A business philosophy that has helped many business owners stay focused on vision and goals. This mantra holds true in that if you are not open to new methods and ideas, you...

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Are You Speaking "at" or "with" Your Employees?

The art of listening is a dying one. Or so it would seem.  Have you found yourself in the position of supposedly conversing with an employee only to find that you have done most of the talking and the employee has done most of the listening?  This is a roadway to...

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Employee Retention

Lessons from the Ball Field~Leaders Mean What They Say!

Four days of watching ball games in elite tournament play left me with some revealing insight into the minds of coaches and players alike. What I saw can be directly applied to your business and employee morale building. Wow!  On and off the field, professionalism...

read more

Do I Pay My Employees To Ride From Job To Job?

Whether you are a commercial or residential cleaning company, the question of paying Employees to ride in the car from job to job is one that haunts cleaning business owners. What is the right thing to do? What am I required to do legally? How can you afford to pay...

read more

Are You Speaking "at" or "with" Your Employees?

The art of listening is a dying one. Or so it would seem.  Have you found yourself in the position of supposedly conversing with an employee only to find that you have done most of the talking and the employee has done most of the listening?  This is a roadway to...

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Customer Satisfaction

Do I Give A Discount To Get A New Client?

So much buzz about getting and keeping customers I felt we needed to address this strategy.   In this time of competitive thinking, bottom of the barrel pricing and creative ways to get new clients, one has to wonder if the old time methods can still work.  Old time...

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Is YOUR Service REALLY this Good?

Well I was once again "wowed" by the level of customer satisfaction I felt with doing business recently with a local small business.  The culture of customer care and concern permeated throughout the company.  I know this because from the person who answered the phone...

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Ability to Respond: Do You Have It?

There will be days when nothing goes right!  From employees who don't show up, to customers who demand the moon, to equipment failures and everything in between.   At the top of the list is of course taking care of the customer.  Whether it's a late arrival time, a...

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Sharon L. Cowan CBSE, Industry Expert

I'll Get Back to Her Later!

And by then she's long gone.  With the speed of technology and the expectation of quick and speedy responses high, I am so dismayed when I hear a business owner or a manager demonstrate a lack of sense of urgency in customer response.  Its almost as if they feel the...

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Is YOUR Service REALLY this Good?

Well I was once again "wowed" by the level of customer satisfaction I felt with doing business recently with a local small business.  The culture of customer care and concern permeated throughout the company.  I know this because from the person who answered the phone...

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No La De Da! Stop Procrastinating!

Oh Oh...she's back! the wicked witch of procrastination.  She comes and goes at her leisure and at times takes weary business owners with her.  She can surface at any time of the day or night or any day of the week.  She isn't concerned about you or your productivity,...

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Sharon L. Cowan CBSE, Turnaround Specialist

How Saying "NO" Can Save Your Business!

An experienced business owner sent me an email yesterday to demonstrate (and help me issue a warning) about how newer business owners can get caught up in the frenzy of taking on every job just to build volume.  Many times we see the numbers, we see the potential "big...

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What Day Would You Like Service?

So finding myself in need of an air conditioning repair I scrolled online the many who offer this service.  I had heard of several, had experience with a few, but decided to contact the company who originally installed the units in my home 10 years ago.  I had used...

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New Client? Get the Right Start!

The ability to develop long lasting productive relationships with clients starts with the first contact you have.  Building long term partnerships takes work and effort by all members of your team, but begins with the business owner and the culture in place. Here are...

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