What’s
different about marketing today vs. yesterday. Learn what
works for the commercial prospect and what doesn’t.
Identify your own company brand and learn how to market
it. An exercise in identifying the features and benefits
of your company will help you close more sales.
We then discuss the 3 M’s of Marketing: Market, Message
and Media. Market identification begins with knowing the strengths
of your company and how to leverage those. Identifying the
features and benefits of your business will help during
presentations and close more sales.
Message content is key to your advertising efforts. Communication
specialist Amber Suma-Guy will teach you what you need to
know about writing compelling ad copy that sells.
Media review will take you through all the available types
of advertising media and how they work.
In this module we also review the Marketing Plan and Budget
and give you the templates necessary to develop the plans
for your company.
Here is some of what’s included:
• Templates for Feature
and Benefit Preparation
• Sample ad copy for your use
• Sample Marketing plan calendar
• Fill in the blanks Budget Template
• Effective Networking Guidelines
• Source list for online printing and mailing lists
• Press Release template
• Email and Direct Mail Program Outlines
